具體描述
Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.
Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
著者簡介
Erika Hall has been working in web design and development since the late 20th century. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It. She also co-hosts Running from the Law, a weekly podcast on business law and endurance fitness, and can probably outrun you.
圖書目錄
The Basics
The Process
Organizational Research
User Research (Read an excerpt from this chapter online)
Competitive Research
Evaluative Research
Analysis and Models
Quantitative Research
· · · · · · (收起)
讀後感
評分
評分
評分
評分
用戶評價
很好的user research 入門讀物，很簡單，畢業許久瞭忘瞭一些概念流程可以看看就可以迅速記起來。
评分很好的user research 入門讀物，很簡單，畢業許久瞭忘瞭一些概念流程可以看看就可以迅速記起來。
评分對於我這個UX初學者挺有用的。但因為我的知識體係不完整，不知道這本書的價值到底有多高。
评分很好的user research 入門讀物，很簡單，畢業許久瞭忘瞭一些概念流程可以看看就可以迅速記起來。
评分對於我這個UX初學者挺有用的。但因為我的知識體係不完整，不知道這本書的價值到底有多高。
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