Strategic Communication in the HIV/AIDS Epidemic pdf epub mobi txt 电子书下载 2024

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McKee, Neill/ Bertrand, Jane T./ Becker-Benton, Antje/ Becker, Benton Lee

Sage Pubns

2004-6

351

$ 44.01

Pap

9780761932086

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发表于2024-09-21

Strategic Communication in the HIV/AIDS Epidemic epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Communication in the HIV/AIDS Epidemic pdf epub mobi txt 电子书下载 2024

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This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.

Strategic Communication in the HIV/AIDS Epidemic 下载 mobi epub pdf txt 电子书