The Commercial Appropriation of Personality pdf epub mobi txt 電子書下載 2024

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Beverley-Smith, Huw

Cambridge Univ Pr

2002-8

404

$ 158.20

HRD

9780521800143

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发表于2024-11-10

The Commercial Appropriation of Personality epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Commercial Appropriation of Personality pdf epub mobi txt 電子書下載 2024

圖書描述

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

The Commercial Appropriation of Personality 下載 mobi epub pdf txt 電子書