Chinese Medicine Men pdf epub mobi txt 電子書 下載 2024


Chinese Medicine Men

簡體網頁||繁體網頁
Sherman Cochran
Harvard University Press
2006-5-30
288
USD 62.50
Hardcover
9780674021617

圖書標籤: 海外中國研究  經濟史  Medicine  高傢龍  醫療史  消費文化  中國藥商  近代史   


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发表于2024-12-23

Chinese Medicine Men epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Chinese Medicine Men epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Chinese Medicine Men pdf epub mobi txt 電子書 下載 2024



圖書描述

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached.

Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals--constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets--that their successors in contemporary China are currently seeking to attain.

Chinese Medicine Men 下載 mobi epub pdf txt 電子書

著者簡介

Sherman Cochran is Hu Shih Professor of Chinese History at Cornell University.


圖書目錄


Chinese Medicine Men pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
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this book truly does not deserve the joseph levenson prize. with scarce documentation and statistical data, it fails to substantiate its main argument, i.e, to find a middle ground between the “diffusionist” and the “representationist” approaches of the Chinese consumer culture.

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Tiger Balm的推廣應該更有得挖纔是。

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濛Robert Hegel贈此書,在Modern East Asian History課上使用

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濛Robert Hegel贈此書,在Modern East Asian History課上使用

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