Crossing the Quality Chasm pdf epub mobi txt 電子書 下載2025
傑弗裏·摩爾，高科技營銷魔法之父。他創立的關於技術産品生命周期的定律，被稱為“新摩爾定律”。摩爾是鴻溝谘詢公司創始人，同時擔任一些聲名顯赫的商業領袖的私人顧問，幫助高科技公司化解企業戰略和經營方針上的危機，惠普、微軟、甲骨文等公司都是摩爾的客戶。摩爾的研究以公司盈利的關鍵”銷售”為切入點，把精力都集中於公司的生存和發展上。他的著作是哈佛、斯坦福等許多著名商學院的必讀書。
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This is the second in a series of publications from the Institute of Medicine's Quality of Health Care in America project. Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. "Crossing the Quality Chasm" makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: a set of performance expectations for the 21st century health care system; a set of 10 new rules to guide patient-clinician relationships; a suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality; and key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, "Crossing the Quality Chasm" also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
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这本书的结构非常的西方，从某个角度看，就像一篇科技论文：阐述一钟传统模型无法解释的现象，然后提出一种的新的模型（鸿沟模型），用大量的事例来分析解释（早期大众-实用主义者的行为分析），然后推演（诺曼底方式和整体产品），非常严谨。 本书的关键在于理解早期大众-实用...
評分 評分the author is trying to identify the different marketing strategy for high-tech companies and ordinary companies. he points out the unique phenomenon of high tech products marketing, which requires crossing the chasm between earlier cooler adaper with bigg...
評分读这本书纯粹是出于装B/偶然，买到手以后放了几天，实在不想读 后来没办法，没别的书读了就拿起来读，没想到读得听有意思…… 印象最深的几点： 全书用诺曼底D-Day来作例子，非常形象，很容易理解 1. 集中力量于细分市场（niche market），做好产品的定位，而非四处撒网。然后...
評分发现鸿沟 第一章 高科技营销的幻象 1.1连续性创新、不连续性创新的定义 技术采用生命周期：创新者→早期采用者→早期大众→后期大众→落后者 1.2高科技营销模型：在技术采用生命周期的各个阶段平稳展开的营销方式。 1.4修改后的技术采用生命周期：群体间存在裂缝，早期采用者与...
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