Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.
Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.
伊恩•艾瑞斯(Ian Ayres) 计量经济学家、律师,耶鲁大学法学院和管理学院教授,stickK.com网站的创始人,《法律、经济学和组织机构期刊》(Journal of Law, Economics, and Organization)编辑,曾著有11本书,发表过100篇文章。他是《福布斯》杂志的专栏作家,著名公共广播节目《Marketplace》的时事评论员,是《纽约时报》“魔鬼经济学”博客的专栏作家之一。
其著作《Insincere Promises: The Law of Misrepresented Intent》获得了由美国艺术与科学学院颁发的Scribes图书奖。他成就卓著、名声斐然,曾受到《黄金时间实况》、《奥普拉脱口秀》、《早安美国》节目以及《时代周刊》《Vogue》等杂志的采访,可以说伊恩•艾瑞斯是那一代人里成就最多、文章观点被引用最多、名气最大的法学教授。
First of all, 我老人家就是喜欢没事收集和tweek data,分析看看有没有什么trend的,虽然生活里面没有什么设计randomized trial验证假设的机会,但是这个概念实在非常贴近内心。Overall I like the book,虽然新信息不是很多,这个喜欢来自于自己的bias吧。 喜欢本书的另外原...
评分这本书相当大程度的冲击了我的观念,现在的超级数字天才们已经可以做到了让我难以想象的地步了,可以预测选举结果,可以预测法官判定结果,可以预测采购结果,等等这些。 我现在唯一有些想法的就是,是不是也可以预测金融市场呢?不过估计是不行的。 但是至少有一点可以肯定,...
评分昨晚,终于把《超级数字天才》看完,看到很晚。 大概读了一个星期的时间,读的过程中,一直觉得这是一本很枯燥,很罗嗦的,挺难懂的书。 不过昨天晚上看的时候,最后一章----讲的是超级数字天才和经验直觉之间的互补,互相弥补----充分地展示数学或者说数字在现实中的应用,...
评分作者推荐阅读: Ray C. Fair, Predicting Presidential Elections and Other Things (2002). Steven Levitt and Stephen J. Dubner, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (2005). John Allen Paulos, Innumeracy: Mathem...
评分最近在卓越上买了一些商业智能相关的书,卓越给我推荐了一些相关的书。这两本都是卓越给推荐的,感觉可能还值得一看,就买来看了看。 《数据分析竞争法》是商务印书馆的哈佛经管系列之一,名头比较大,先看它。不过有些失望。不是给技术人员看的。题目中的数据分析大约是说商...
先看了2016年出版的《what the luck》,然后看的这本儿2007年的书。两本都是对统计分析方法的科普书籍,本书比《what the luck》要强百倍。
评分“The human mind tends to suffer from a number of well-documented cognitive failings and biases the distort our ability to predict accurately.” //"It's best to have the man and machine in dialogue with each other, but, when the two disagree, it's usually better to give the ultimate decision to the statistical prediction."
评分回归分析、随机实验,没了。这本书更像是统计数据分析的科普小册子,仅供文科pm同学看看。
评分觉得还挺有意思的
评分这本书所描述的方法,极其重要,甚至可以说代表了社会科学的未来。
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