Corporate Communication pdf epub mobi txt 电子书 下载 2025
- Corporate
- Communication
- 老师推荐
- 教材
- Tuck_Analysis_for_General_Manag
- Tuck
- Corporate_Communication
- 2013
- 企业沟通
- 沟通技巧
- 公共关系
- 品牌传播
- 危机管理
- 内部沟通
- 营销传播
- 组织行为学
- 传播学
- 媒体关系
具体描述
<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>
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决定学这个的时候读的第一本书~~更喜欢那个小红皮
评分决定学这个的时候读的第一本书~~更喜欢那个小红皮
评分决定学这个的时候读的第一本书~~更喜欢那个小红皮
评分課本。
评分課本。
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