An Introduction to Political Communication explores the relationship between politics, the media and democracy in the United States, the United Kingdom and other contemporary societies. In this classic textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media.
Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.</P>
評分
評分
評分
評分
經典
评分嘛,暫且算是讀完瞭吧,條理很清晰,案例很多所以其實內容不深,隻不過英語書讀得還是有點暈的
评分結構清晰,深入淺齣,對入門者幫助較大
评分經典
评分@2008-10-02 23:05:52
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