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The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse–engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct. For more than a decade, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build "do it right," winning cultures. Seidman’s distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In HOW: Why How We Do Anything Means Everything . . . in Business (and in Life), Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting–edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values–driven "hows" of 21st–century success. Divided into four comprehensive parts, this insightful guide: Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the hows with which we conduct ourselves Provides frameworks to help you understand these hows and implement them in powerful and productive ways Helps you channel your actions and decisions to thrive uniquely within today’s new business realities Sheds light on the systems of how—the dynamics between people that shape organizational culture—and introduces a bold new vision for winning through self–governance The qualities that many once thought of as "soft"—trust, integrity, values, and reputation—are now the hard currency of business success and the ultimate drivers of efficiency, productivity, and profitability. With in–depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors—and your life—and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW. Dov Seidman’s professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor’s and master’s degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. For more on this book, visit www.HowsMatter.com.
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这本书给我的冲击,在于它彻底解构了我对“执行力”的传统理解。过去,我总认为执行力就是快速地、准确地完成上级布置的任务,但这本著作却将“如何做”提升到了一个前所未有的高度——它关乎企业的文化基因,关乎个体认知的构建。作者的文风是极其冷静而富有逻辑性的,但其蕴含的情感却非常强烈,那是一种对平庸的拒绝和对卓越的执着追求。它不是简单地告诉你“要这样做”,而是深入剖析了在具体情境下,不同执行路径所产生的“意料之外的收益与损失”。我深切体会到,那些真正伟大的企业,其核心竞争力往往不在于他们“想做什么”,而在于他们“已经习惯于如何做”。书中对细节流程的描述,细致到几乎令人感到有些苛刻,但正是这种苛刻,才彰显了作者对“微小差异决定巨大鸿沟”这一商业真理的坚定信念。对于那些正在团队管理和流程再造上遇到瓶颈的领导者来说,这本书无疑是一剂强心针,它提供了一个全新的视角,来审视那些被我们视为理所当然的“日常惯例”。
评分这本书的论述方式呈现出一种罕见的张力:它既有高度抽象的理论框架,又有极其接地气的实战案例支撑,两者之间切换自如,毫不突兀。我特别欣赏作者在构建论点时所展现出的严谨态度,他不像有些商业书籍那样喜欢制造“即时满足感”,而是鼓励读者进行长期的、耐心的思辨。书中对不同行业中“路径依赖”的分析尤为精彩,揭示了那些看似成功的商业模式,是如何因为固化的“做事情的方式”而最终错失了颠覆性的创新机会。这本书并非一本让你快速成功的秘籍,它更像是一面镜子,照出我们在日常工作中那些潜藏的思维定势和行为惯性。它的文字具有很强的穿透力,能够直击那些企业文化中最深层的“潜规则”——那些关于“我们是如何做事的”的集体无意识。读完之后,我最大的感受是,真正的商业智慧不在于掌握了多少“新名词”,而在于我们能否对那些最基本、最重复的动作,保持一份持续的、批判性的关注。这本书,无疑是近期阅读到的,最具启发性和实操深度的作品之一。
评分这本书的语言风格我非常喜欢,它有一种古典哲思的深度,却又包裹着现代商业运作的敏锐外壳。阅读过程中,我感觉自己像是在和一位博学多识的导师进行一场深度对谈,他从不回避复杂性,而是拥抱它,并从中提炼出清晰的指导原则。这本书的结构设计,就像一座精心搭建的迷宫,每当你以为自己掌握了出口时,它又会带你进入一个更精妙的岔路口,迫使你重新校准你的内在指南针。最让我印象深刻的是,书中对“重复性劳动”的重新定义,它不再是枯燥的负担,而是构建长期竞争力的“复利工具”。作者似乎在用一种近乎诗意的笔触,描绘那些最朴实无华的商业行为,赋予它们深刻的意义。这种对“如何”的执着探究,最终指向的是对“存在价值”的拷问。它促使我停下来,不仅仅关注项目的结果是否达成,更重要的是,我们达成结果的那个“过程本身”,是否在无形中塑造了我们更强大的能力。这本书的阅读体验是渐进式的,初读时是领悟,再读时是印证,每次翻阅都会有新的收获。
评分我必须说,这本书的叙事节奏把握得极其精准,它不是那种一上来就抛出宏大理论的著作,而是像一个经验丰富的老船长,慢慢地,用他航行过无数风暴的经验,带着你一点点辨认海图上的暗礁与航道。初读时,我以为这又是一本关于“如何更有效率”的工具书,但很快我就发现自己错了,它远不止于此。它探讨的是“存在”和“行动”之间的辩证关系,尤其是对于那些习惯于“结果导向”的商业人士而言,这本书提供了一种急需的“反向工程”思维。书中的许多章节,都巧妙地通过对历史事件或行业变革的剖析,来佐证其核心观点——即“手段决定目的的边界”。我尤其欣赏作者在文字中流露出的那种对人类行为复杂性的深刻理解,他承认人性中的惰性与惯性,但同时又展示了如何通过设计精妙的“行动框架”来引导个体走向更优的决策路径。阅读体验上,这本书的篇章结构设计得非常巧妙,段落之间环环相扣,读完一个部分,总会自然而然地被吸引到下一部分去探寻更深层的联系,完全不会产生阅读疲劳,反而有一种智力上的愉悦感。
评分这本书读起来真是让人眼前一亮,它没有落入那种老生常谈的说教窠臼,而是以一种极其生动且极具洞察力的方式,剖析了我们日常行为模式背后的深层逻辑。作者似乎拥有某种“透视眼”,能够穿透那些看似复杂的工作流程和商业决策,直达其最核心的驱动力——那个被我们常常忽视的“如何做”的细节。我特别喜欢它处理问题的方式,不是简单地给出“应该”做什么的清单,而是引导读者去反思“为什么我们会用这种方式来做”。这种深度的挖掘,让我开始重新审视自己过去处理项目和与人协作时的每一个细微动作。举例来说,书中对“流程优化”的解读,完全颠覆了我过去认为的“效率至上”的观念,它强调的是在执行过程中,那些看似微不足道的习惯和路径选择,最终是如何累积成巨大的竞争优势或致命的缺陷。这本书的文字功底也非常扎实,行文流畅,观点犀利,绝非那种干巴巴的理论堆砌,而是充满了鲜活的案例和引人深思的类比,让人在阅读的过程中,总有一种“原来如此”的豁然开朗感。这本书的价值,在于它成功地将“方法论”提升到了“哲学”的层面去探讨,非常值得那些渴望在职场中实现质变的人士细细品味。
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