Blackwell管理百科全书 pdf epub mobi txt 电子书下载 2024

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Littler, Dale 编

1997-12

404

1356.00元

9781405102544

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发表于2024-11-08

Blackwell管理百科全书 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Blackwell管理百科全书 pdf epub mobi txt 电子书下载 2024

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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

Blackwell管理百科全书下载 mobi epub pdf txt 电子书