Stand Out from the Crowd pdf epub mobi txt 电子书 下载 2024


Stand Out from the Crowd

简体网页||繁体网页
Jay Lipe
Kaplan
2006-9
272
251.00元
Pap
9781419523007

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发表于2024-11-23

Stand Out from the Crowd epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Stand Out from the Crowd epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Stand Out from the Crowd pdf epub mobi txt 电子书 下载 2024



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A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd , marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression. Learn how to: · Ensure that your customers notice – and remember – your business. · Create power-packed visual elements, such as logos, colors, and images. · Make sure that your corporate identity is used consistently. · Craft a selling proposition that moves customers to buy. By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.

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