Marketing Management pdf epub mobi txt 电子书下载 2024

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J. Paul Peter

McGraw-Hill/Irwin

2003-03-25

896

USD 139.38

Hardcover

9780072552171

图书标签: 教科书市场营销

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发表于2024-11-23

Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management 下载 mobi epub pdf txt 电子书