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Creativity is astir: reborn, re-conjured, re-branded, resurgent. The old myths of creation and creators – the hallowed labors and privileged agencies of demiurges and prime movers, of Biblical world-makers and self-fashioning artist-geniuses – are back underway, producing effects, circulating appeals. Much as the Catholic Church dresses the old creationism in the new gowns of ‘intelligent design’, the Creative Industries sound the clarion call to the Cultural Entrepreneurs. In the hype of the ‘creative class’ and the high flights of the digital bohemians, the renaissance of ‘the creatives’ is visibly enacted. The essays collected in this book analyze this complex resurgence of creation myths and formulate a contemporary critique of creativity.

Contents vii
Contributors ix
Acknowledgements xv
Introduction: On the Strange Case of ‘Creativity’ and its
Troubled Resurrection 1
Gerald Raunig, Gene Ray and Ulf Wuggenig
PART ONE: CREATIVITY 7
1 Immanent Effects: Notes on Cre-activity 9
Stefan Nowotny, translated by Aileen Derieg
2 The Geopolitics of Pimping 23
Suely Rolnik, translated by Brian Holmes
3 The Misfortunes of the ‘Artistic Critique’ and of Cultural
Employment 41
Maurizio Lazzarato, translated by Mary O’Neill
4 ‘Creativity and Innovation’ in the Nineteenth Century: Harrison
C. White and the Impressionist Revolution Reconsidered 57
Ulf Wuggenig, translated by Larissa Buchholz, Aileen Derieg and Karl
Hoffmann
PART TWO: PRECARIZATION 77
5 Virtuosos of Freedom: On the Implosion of Political Virtuosity
and Productive Labour 79
Isabell Lorey, translated by Mary O’Neill
6 Experiences Without Me, or, the Uncanny Grin of Precarity 91
Brigitta Kuster and Vassilis Tsianos, translated by Aileen Derieg
7 Wit and Innovation 101
Paolo Virno, translated by Arianne Bové
PART THREE: CREATIVITY INDUSTRIES 107
8 GovernCreativity, or, Creative Industries Austrian Style 109
Monika Mokre, translated by Aileen Derieg
9 The Los Angelesation of London: Three Short Waves of Young
People’s Micro-Economies of Culture and Creativity in the UK 119
Angela McRobbie
10 Unpredictable Outcomes / Unpredictable Outcasts: On Recent
Debates over Creativity and the Creative Industries 133
Marion von Osten
11 Chanting the Creative Mantra: The Accelerating Economization
of EU Cultural Policy 147
Raimund Minichbauer, language edited by Aileen Derieg
PART FOUR: CULTURE INDUSTRY 165
12 Culture Industry and the Administration of Terror 167
Gene Ray
13 Add Value to Contents: The Valorization of Culture Today 183
Esther Leslie
14 Creative Industries as Mass Deception 191
Bibliography 205
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