圖書標籤: brand 營銷管理 營銷 管理 戰略 廣告 品牌 産品管理
发表于2024-11-22
Brand Asset Management pdf epub mobi txt 電子書 下載 2024
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
–– Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
最討厭step by step的書
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評分最討厭step by step的書
評分最討厭step by step的書
評分最討厭step by step的書
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Brand Asset Management pdf epub mobi txt 電子書 下載 2024