Content Strategy for the Web pdf epub mobi txt 电子书 下载 2024


Content Strategy for the Web

简体网页||繁体网页
Kristina Halvorson
New Riders
2009-08-22
192
GBP 17.99
Paperback
9780321620064

图书标签: 内容策略  contentstrategy  设计  用户体验  互联网  理论  产品管理  content   


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发表于2024-11-07

Content Strategy for the Web epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Content Strategy for the Web epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Content Strategy for the Web pdf epub mobi txt 电子书 下载 2024



图书描述

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web 下载 mobi epub pdf txt 电子书

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Content Strategy for the Web pdf epub mobi txt 电子书 下载
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写的非常的好,理论扎实well defined,例子清楚简白,议题在当时甚至现在也足够novel,业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

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写的非常的好,理论扎实well defined,例子清楚简白,议题在当时甚至现在也足够novel,业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

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写的非常的好,理论扎实well defined,例子清楚简白,议题在当时甚至现在也足够novel,业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

评分

写的非常的好,理论扎实well defined,例子清楚简白,议题在当时甚至现在也足够novel,业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

评分

写的非常的好,理论扎实well defined,例子清楚简白,议题在当时甚至现在也足够novel,业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

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Content Strategy for the Web pdf epub mobi txt 电子书 下载 2024


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