Consumer Behavior pdf epub mobi txt 电子书下载 2024

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Roger D. Blackwell

South-Western College Pub

2005-11-29

774

USD 167.95

Hardcover

9780324271973

图书标签: 消费行为 IMC AD

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发表于2024-12-29

Consumer Behavior epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Consumer Behavior pdf epub mobi txt 电子书下载 2024

图书描述

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Consumer Behavior 下载 mobi epub pdf txt 电子书