In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? How can hyperlinks reveal not just the value of a Web site but the politics of association? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such "methods of the medium" as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By "thinking along" with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, the events surrounding the Srebrenica massacre according to Dutch, Serbian, Bosnian, and Croatian Wikipedias, presidential candidates' social media "friends," and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).
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The Internet is a reflection of the society, it derives the characteristics and flaws from the real world
评分整体的意思就是“不是研究互联网的，而是通过互联网来研究社会现象，探寻互联网的社会意义”。用的几个例子也很“互联网思维”，比如讨论虚拟的在地性，互联网档案版本比较，个性化对搜索结果的反向作用，作为后人口统计的用户画像，维基作为文化风向标等。
评分The Internet is a reflection of the society, it derives the characteristics and flaws from the real world
评分整体的意思就是“不是研究互联网的，而是通过互联网来研究社会现象，探寻互联网的社会意义”。用的几个例子也很“互联网思维”，比如讨论虚拟的在地性，互联网档案版本比较，个性化对搜索结果的反向作用，作为后人口统计的用户画像，维基作为文化风向标等。
评分整体的意思就是“不是研究互联网的，而是通过互联网来研究社会现象，探寻互联网的社会意义”。用的几个例子也很“互联网思维”，比如讨论虚拟的在地性，互联网档案版本比较，个性化对搜索结果的反向作用，作为后人口统计的用户画像，维基作为文化风向标等。
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