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The world faces social, political, and economic turmoil on an unprecedented scale--along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future , The Boston Consulting Group, one of the world's most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm's experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization's path to future leadership. The articles are organized along ten attributes critical to success in the current environment--adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win--to change the game and to own the future.

Acknowledgments p. ix
Introduction p. 1
I Adaptive p. 7
1 Why Strategy Needs a Strategy Martin Reeves and Michael Deimler and Claire Love and Philipp Tillmanns p. 11
2 Adaptability: The New Competitive Advantage Martin Reeves and Michael Deimler p. 19
3 Systems Advantage Martin Reeves and Alex Bernhardt p. 27
4 Adaptive Leadership Roselinde Torres and Martin Reeves and Claire Love p. 33
5 Competing on Capabilities George Stalk and Philip Evans and Lawrence E. Shulman p. 41
II Global p. 53
6 Globality: The World beyond Globalization Harold L. Sirkin and Jim Hemerling and Arindam K. Bhattacharya p. 55
7 The New Global Challengers Marcos Aguiar and Arindam K. Bhattacharya and Thomas Bradtke and David C. Michael and Tenbite Ermias and Whitney Haring-Smith and David Lee and Michael Meyer and Andrew Tratz and Masao Ukon and Bernd Waltermann p. 61
8 Winning in Emerging-Market Cities David Jin and David C. Michael and Paul Foo and José Guevara and Ignacio Peña and Andrew Tratz and Sharad Verma p. 67
9 What the West Doesn't Get about China George Stalk and David C. Michael p. 75
10 The African Challengers Lionel Aré and Sami Chabenne and Patrick Dupoux and Lisa Ivers and David C. Michael and Yves Morieux p. 81
III Connected p. 89
11 The Digital Manifesto David Dean and Sebastian DiGrande and Dominic Field and Paul Zwillenberg p. 91
12 Data to Die For Simon Kennedy and David Matheson p. 99
13 The Collision of Power and Portability Philip Evans p. 105
14 China's Digital Generations 3.0: The; Online Empire David C. Michael and Christoph Nettesheim and Yvonne Zhou p. 111
IV Sustainable p. 117
15 The Benefits of Sustainability-Driven Innovation David Kiron and Nina Kruschwitz and Martin Reeves and Knut Haanaes and Eugene Goh p. 119
16 Creating Practical Consumer Value from Sustainability Knut Haanaes and Catherine Roche and Jonathan Sharp and Marty Smits p. 125
17 Potential Impacts of the New Sustainability Champions David C. Michael and Kim Wagner and Knut Haanaes and Eugene Goh and Diederik Vismans and Jeremy Jurgens and Lyuba Nazaruk p. 131
V Customer First p. 135
18 Breaking Compromises George Stalk and David K. Pecaut and Benjamin Burnett p. 137
19 Brand-Centric Transformation: Balancing Art and Data Dylan Bolden and Antonella Mei-Pochtler and Rohan Sajdeh and Gaby Barrios and Erin George and Keith Melker and Deran Taskiran p. 143
20 Unlocking Growth in the Middle: A View from India and China Zhenya Lindgardt and Christoph Nettesheim and Ted Chan p. 151
21 Treasure Hunt Michael J. Silverstein p. 159
VI Fit to Win p. 169
22 High-Performance Organizations Vikram Bhalla and Jean-Michel Caye and Andrew Dyer and Lisa Dymond and Yves Morieux and Paul Orlander p. 171
23 Shaping Up: The Delayered Look Ron Nicol p. 179
24 Getting More from Lean: Seven Success Factors Pascal Cotte and Adam Farber and Amyn Merchant and Petros Paranikas and Harold L. Sirkin and Michael Zinser p. 183
25 The Demand-Driven Supply Chain John Budd and Claudio Knizek and Bob Tevelson p. 189
26 Pricing Fluency Sylvain Duranton and Jean-Manuel Izaret and Rich Hutchinson p. 195
27 The IT Organization of the Future Jeanne W. Ross and Stephanie L. Woerner and Stuart Scantlebury and Cynthia M. Beath p. 201
VII Value-Driven p. 207
28 The Experience Curve Reviewed Bruce Henderson p. 211
29 The Rule of Three and Four: A BCG Classic Revisited Martin Reeves and Michael Deimler and George Stalk and Filippo L. Scognamiglio Pasini p. 215
30 The CEO as Investor Gerry Hansell and Dieter Heuskel p. 221
31 Focusing Corporate Strategy on Value Creation Jeffrey Kotzen and Eric Olsen and Frank Plaschke and Daniel Stelter and Hady Farag p. 227
32 Powering Up for Postmerger Integration Jean-Michel Caye and Jeanie Daniel Duck and Daniel Friedman and Dan Jansen and Joe Manget and Alexander Roos and Peter Strüven p. 235
33 Resilience: Lessons from Family Businesses Nicolas Kachaner and George Stalk and Alain Bloch p. 243
VII Trusted p. 251
34 Social Advantage Martin Reeves and Dieter Heuskel and Thomas Lewis p. 253
35 From Reciprocity to Reputation Philip Evans p. 259
36 The Return of the Politician Dieter Heuskel and Martin Reeves p. 263
37 Collaboration Rules Philip Evans and Bob Wolf p. 267
IX Bold p. 275
38 Thinking in New Boxes Luc de Brabandere and Alan Iny p. 285
39 Rethinking Scenarios: What a Difference a Day Makes Luc de Brabandere and Alan Iny p. 285
40 Business Model Innovation: When the Game Gets Tough, Change the Game Zhenya Lindgardt and Martin Reeves and George Stalk and Michael Deimler p. 291
41 The Deconstruction of Value Chains Carl W. Stern p. 299
42 Time-Based Management Thomas M. Hout and George Stalk p. 303
43 The New "Low Cost" Nicolas Kachaner and Zhenya Lindgardt and David C. Michael p. 307
44 The Hardball Manifesto George Stalk and Rob Lachenauer p. 315
45 Leading Transformation Andrew Dyer and Grant Freeland and Steve Gunby and Cynthia Blendu p. 319
X Inspiring p. 325
46 Jazz .vs. Symphony John S. Clarkeson p. 327
47 Probing Jonathan L. Isaacs p. 331
48 Smart Simplicity Yves Morieux p. 335
49 Strategic Optimism: How to Shape the Future in Times of Crisis Hans-Paul Bürkner p. 343
50 Lessons from My Three Decades with the Change Monster Jeanie Daniel Duck p. 349
Contributors p. 355
Index
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