圖書標籤: 商業 原版 《財富》推薦75本書 技術和創新 《財富》雜誌推薦的75本商業必讀書 FORTUNE 金融商業 財富》雜誌推薦的75本商業必讀書
发表于2024-12-23
New and Improved pdf epub mobi txt 電子書 下載 2024
Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.
Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.
Richard S. Tedlow is the MBA Class of 1949 Professor of Business Administration at Harvard Business School, where he is a specialist in the history of business.
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New and Improved pdf epub mobi txt 電子書 下載 2024