The Price Advantage (Wiley Finance) pdf epub mobi txt 电子书下载 2024

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Michael V. Marn

John Wiley & Sons

2004-02-04

304

USD 75.00

Hardcover

9780471466697

图书标签: pricing mackinsey

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发表于2024-11-23

The Price Advantage (Wiley Finance) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Price Advantage (Wiley Finance) pdf epub mobi txt 电子书下载 2024

图书描述

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

The Price Advantage (Wiley Finance) 下载 mobi epub pdf txt 电子书