Enterprise Marketing Management pdf epub mobi txt 電子書 下載 2024


Enterprise Marketing Management

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Dave Sutton
Wiley
2003-05-02
224
USD 29.95
Hardcover
9780471267720

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发表于2024-11-23

Enterprise Marketing Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Enterprise Marketing Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Enterprise Marketing Management pdf epub mobi txt 電子書 下載 2024



圖書描述

A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Enterprise Marketing Management 下載 mobi epub pdf txt 電子書

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