Adland pdf epub mobi txt 电子书下载 2024

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Mark Tungate

Kogan Page

2006

278

USD 39.95

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9780749448370

图书标签: 广告 ad 业务

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发表于2024-12-28

Adland epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Adland pdf epub mobi txt 电子书下载 2024

图书描述

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggestshow it is likely to develop in the future.

Adland 下载 mobi epub pdf txt 电子书