Branded pdf epub mobi txt 电子书 下载 2024


Branded

简体网页||繁体网页
Alissa Quart
Basic Books
2004-02
272
USD 14.95
Paperback
9780738208626

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发表于2024-12-28

Branded epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Branded epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Branded pdf epub mobi txt 电子书 下载 2024



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An incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences.

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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