The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
具體描述
讀後感
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用戶評價
考試的時候纔發現這是本不錯的書，許多模型和原理都值得學習，但是缺憾是無法作為一本讀物來閱讀。
评分有瞭翻譯版本，可我想看原版。
评分#this is a great work, highly recommended
评分考試的時候纔發現這是本不錯的書，許多模型和原理都值得學習，但是缺憾是無法作為一本讀物來閱讀。
评分作為教材真的算是很清楚很好用的一本瞭。。。這本已用完= =
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