Communication Theories pdf epub mobi txt 電子書 下載2025
- Communication
- 傳播學
- Theories
- 美國
- 英文原版
- media
- theory
- communication
- 傳播學
- 傳播理論
- 媒體研究
- 溝通
- 社會科學
- 人際溝通
- 大眾傳媒
- 信息傳播
- 學術著作
- 理論研究
具體描述
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
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#坡國教材
评分居然真的沒有中文版。。。
评分#坡國教材
评分#坡國教材
评分#this is a great work, highly recommended
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