Communication Theories pdf epub mobi txt 電子書下載2025

簡體網頁||繁體網頁

☆☆☆☆☆

出版者:Allyn & Bacon

作者:Werner J. Severin

出品人:

頁數:432

译者:

出版時間:June 19, 2000

價格:$78.70

裝幀:Paperback

isbn號碼:9780801333354

叢書系列:

圖書標籤:

Communication
傳播學
Theories
美國
英文原版
media
theory
communication
傳播學
傳播理論
媒體研究
溝通
社會科學
人際溝通
大眾傳媒
信息傳播
學術著作
理論研究

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到小美書屋

book.quotespace.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

具體描述

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.