Communication Theories pdf epub mobi txt 电子书下载 2025

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出版者:Allyn & Bacon

作者:Werner J. Severin

出品人:

页数:432

译者:

出版时间:June 19, 2000

价格:$78.70

装帧:Paperback

isbn号码:9780801333354

丛书系列:

图书标签:

Communication
传播学
Theories
美国
英文原版
media
theory
communication
传播学
传播理论
媒体研究
沟通
社会科学
人际沟通
大众传媒
信息传播
学术著作
理论研究

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具体描述

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.