Green to Gold pdf epub mobi txt 电子书 下载 2024


Green to Gold

简体网页||繁体网页
Director Daniel C. Esty
Yale University Press
2006-10
384
USD 27.50
Hardcover
9780300119978

图书标签: green  管理  health  YY-环境类  Gold  袁岳  环境类  to   


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发表于2024-11-22

Green to Gold epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Green to Gold epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Green to Gold pdf epub mobi txt 电子书 下载 2024



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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it

This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written forexecutives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

Green to Gold 下载 mobi epub pdf txt 电子书

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