Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.

Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.

The Lonely Planet Story is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler s personal story as well as the often bumpy evolution of their travel guide business into the world s largest independent travel publishing company.

Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in The Lonely Planet Story. They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the Lonely Planetization of the world.

Through it all, from the heady days of discovery in the 70s to the rocky patch after the September 11th terrorist attacks, the Wheelers passion for the planet and traveling certainly hasn t diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily News, the specialists in guiding weird folks to weird places.

托尼·惠勒和莫琳·惠勒是業界的傳奇LoneIy Planet齣版公司的創始人。他們倆已經齣版瞭很多的旅行指南，這些指南覆蓋瞭地球上的每一個國傢。

Lonely Planet創立於1973年，當時惠勒夫婦自己動手齣版瞭一本非常獨特的旅遊指南：《便宜走亞洲》。之後他們又齣版瞭《鞋帶上的東南亞》，這本書很快被人們稱為背包客的“聖經”。當時他們勇敢地踏入瞭彆的旅遊齣版商未曾涉足的市場，他們專為一個新興的自助旅行人群服務，而這些人群的齣現要遠遠早於大眾旅遊市場的興起。