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Strategic Marketing pdf epub mobi txt 電子書下載 2024

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D Cravens

McGraw Hill Higher Education

2005-06-01

Paperback

9780071244329

圖書標籤: 戰略營銷英語管理

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发表于2024-11-13

Strategic Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Strategic Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award.

Strategic Marketing 下載 mobi epub pdf txt 電子書