Conjoint Measurement pdf epub mobi txt 电子书下载 2024

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Gustafsson, Anders (EDT)/ Herrmann, Andreas (EDT)/ Huber, Frank (EDT)

Springer

2003-09-17

568

USD 119.00

Hardcover

9783540404798

图书标签: Marketing_Research

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发表于2024-11-28

Conjoint Measurement epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Conjoint Measurement pdf epub mobi txt 电子书下载 2024

图书描述

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results. </P>

Conjoint Measurement 下载 mobi epub pdf txt 电子书