The Laws of Simplicity

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前田约翰(John Maeda)

世界知名的图像设计师、视觉艺术家、电脑科技专家,也是麻省理工学院媒体实验室的教授。

前田约翰在艺术上的贡献也不容忽视,他得奖无数,例如:美国设计界最高荣誉Smithsonian杂志的国家设计奖(2001年)、日本朝日设计奖(2002年)、德国Raymond Loewy基金会奖(2005年)、戴姆勒克莱斯勒设计奖(2000年)等等。他曾在巴黎、纽约、伦敦、旧金山、东京、大阪等地举办过多次个人展览,深获好评。他的作品也被纽约现代美术馆、旧金山现代美术馆、史密森尼机构的国家设计美术馆收藏。

他曾出版多本与图像设计相关的书籍。为了训练自己的管理能力,他于2001年重做学生,攻读MBA,两年后取得学位。

想对前田约翰及他的作品做更多了解,可浏览lawsofsimplicity.com网站或他的个人网站media.mit.edu/~maeda。

出版者:The MIT Press
作者:John Maeda
出品人:
页数:117
译者:
出版时间:2006-8-21
价格:USD 23.95
装帧:Hardcover
isbn号码:9780262134729
丛书系列:
图书标签:
  • 设计 
  • design 
  • JohnMaeda 
  • 艺术理论 
  • 設計 
  • 管理 
  • 生活 
  • 新媒体 
  •  
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Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, against DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use--but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers guidelines, ten laws for balancing simplicity and complexity in business, technology, and design--for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

具体描述

读后感

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I've been reading a couple of books about design this year. The law of simplicity is an excellent book that illustrates the power and underlying theory of simplicity. Simplicity is really hard to achieve, as it is the ultimate form of complexity. Without t...  

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没记错的的话这本书花了我20左右,薄薄的书到手的那一刻真心觉得坑爹。 本书页数直接体现出本书的中心思想——简单。但是在这个报告拼字数,总结拼页数的年代,简单似乎不再那么受欢迎。受够了各种报告总结会议的折磨后,我极度偏向简洁易懂的风格(尽管架不住领导一句:材料页...  

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这是一本讲思维的书,简约不简单。 书中介绍的十条法则,每一条都值得细细品味,在日常的设计中去实践。 法则1,减少,要做到用心割舍,突出核心价值,隐藏多余的东西,让一些不起眼的东西成为意外惊喜。 法则2,组织,让系统显得更简单的方式,SLIP:分类(Sort)、标示(Label)...  

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什么理念一旦被流行看中,往往会迅速地给糟蹋掉,“简单”这个词就是这样不幸落入虎口。同样命运的还有一些作家笔下的胜境,比如梭罗的瓦尔登湖、彼得&S226;梅尔的普罗旺斯,在流行清洗过之后,它们成为了星巴克之类的切口和油淋淋的符号。但是前田约翰的《简单法则》却在流行...  

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不太推荐此书,读书笔记如下,作者说想把书写简单点所以只写了100页,然而书里面的那些案例我却真的没有觉得很有代入感。不知道是写作问题还是怎么样,作者非要用一些书面的复杂的议论文形式的词汇和语句,看着真的没有很have fun。 1. Reduce The simplest way to achieve sim...

用户评价

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Simplicity is about subtracting the obvious and adding the meaningful.It's about living life with more enjoyment and less pain.

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可能书中说的这些点在其他书里面都见过了,反而没那么惊艳和共鸣

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Simplicity is about subtracting the obvious and adding the meaningful.It's about living life with more enjoyment and less pain.

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一个PPT就可以了其实。。还值得一看

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前半部分写得比后半部分好

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