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《新編商務英語精讀(4)》為“新編商務英語係列叢書”之一。《新編商務英語精讀(4)》共10個單元，每單元由閱讀I(Reading T)、閱讀Ⅱ(ReadingⅡ)以及擴展性練習(Extended ActiVities)組成。《新編商務英語精讀(4)》旨在尋求語言能力培養和商務英語知識學習的最佳結閤點，即在全麵培養學生英語語言綜閤能力的同時，熟悉各種商務活動，瞭解商務方麵的知識。“新編商務英語係列叢書”適用於商務英語專業的學生。《新編商務英語精讀(4)》另配錄音磁帶。

Unit 1 Advertisement Reading I Advertising Reading 11 The Mixed Blessing of Advertising Technology Extended Activities Function and Structure：Persuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing(I) Additional Vocabulary Business World Humor TimeUint 2 Business Communication Reading I How to Write Magnetic Sales Letters Reading 11 Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure：Expressions at the Post Office PracticaI Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(II) Additional Vocabulary Business World Humor TimeUnit 3 Organizational Cuitoure Reading I The Organizational Culture and the Discourse Commun ity ReadingⅡHonda of America Extended Activities Function and Structure：Expressing Curiosity＆Asking for Jnformation Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor-rimeUnit Family Reading I Magic of a Full Moon Reading 11 The“New Father”——No Real Role Reversal Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor TimeUnit 5 Sightseeing Reading I Big Fun Reading 11 Follow Summer Waterfalls Extended Activities Function and Structure：Expressions for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business World Humor TimeUnit 6 Public RelationsReading I Public RelationsReading 11 A General Introduction to Publ ic Relations Extended Activities Function and Structure：Expressions at a Hotel Practical Reading：Hotel Brochures Basic Writing：Telephone Messages Additional Vocabulary Business World Humor TimeUnit 7 Modern Offive Reading I The Modern Office ReadingⅡ Rule Number One：Clear That Desk Extended Activities Function and Structure：Receiving Guests Practical Reading：the Communicative Processes Basic Writing：Notes Additional Vocabulary Business World Humor-rimeUnit 8 ProductionReading I New Process DesignsReadingⅡThe Two Basic Methods of ProductionExtended Activities Function and Structure：Describing Products PracticaJ Reading：Production Activities Basic Writing：Memos AdditionaJ Vocabulary Business World Humor-I-imeUnit 9 AutomobilesReading I Oars：On a Road to NowhereReadingⅡ Merging Hand—made Oraftsmanship with World—class Manufactur ingExtended ActivitIes Function and Structure：TraveJ by Car Practical Reading：Car Ads Basic Writing：E-mails Additionaf Vocabulary Business World Humor TimeUnit 10 Insmanee Reading I Types of Insurance ReadingⅡ Basic Insurance Concepts Extended Activities Function and Structure：ConversationaJ Strategies PracticaJ Reading：Insurance Fbrm Basic Writing：Fax Additionaf Vocabulary Business World Humor TimeAppendix New Words AppendixII ExpressionsAppendix III Word StudyAppendix IV Special Use
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