The Tipping Point pdf epub mobi txt 電子書下載 2024

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[加拿大] 馬爾科姆·格拉德威爾

Little, Brown Adult

2005-01-01

USD 23.98

Audio CD

9781586217457

圖書標籤: 心理學思維 MalcolmGladwell thinking English 社會學商業 bestseller

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发表于2024-08-07

The Tipping Point epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Tipping Point pdf epub mobi txt 電子書下載 2024

圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 下載 mobi epub pdf txt 電子書

著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

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The Tipping Point pdf epub mobi txt 電子書下載

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better than freakonomics

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原來跟soc這麼有關

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Not as good as Outliers or Blink

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the strength of weak ties. mavens. social networks. communication styles. 寫得實在太羅嗦瞭！

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better than freakonomics

讀後感

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书的内容暂时不表！在这里通缉一下中信出版社！原著写于2000年出头。中信出版社在2002年就已翻译出版过此书！原名《引爆流行》。本是旧书出新颜，无可厚非！但换包装，换书名，不惜浪费国内出版行业最稀缺的ISBN资源换刊号，隐性的提高售价（原书18，现书30元），以上种种来博...

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以《Gladwell导读》为题目发在NewYorkerFans小组http://www.douban.com/group/ny/ 　　另有Gladwell在《纽约客》历年文章精品　　Xmeansme 　　　　　　　　很多人知道Malcolm Gladwell乃是Blink（台版译名：决断两秒间）和Tipping Point（引爆流行）这两本纽约时报榜首...

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原分几次发表在我的blog上，现在整理了一下供大家参考。不过这里没有了链接，如果不舒服的话，请移步这里：http://www.xinghan.net/index.php/post/7 ps：又从网站推广的角度对引爆流行的理论进行一些案例性分析，就不写在这里了，有兴趣的同学请看这里：http://www.xingha...

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试着将引爆点的理论套用在微博传播中，大致可以分为：一、个别人物法则 1、联系员：那些人脉广、“粉丝”数量多的人； 2、内行：加V的名人，网络意见领袖，具有号召力的人 3、推销员：微博活跃用户，疯狂刷屏的人，愿意转发分享信息的人二、附着力法则：微博内容要有吸引力...

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The Tipping Point pdf epub mobi txt 電子書下載 2024