The Tipping Point pdf epub mobi txt 電子書下載 2025

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[加拿大] 馬爾科姆·格拉德威爾

Little, Brown Adult

2005-01-01

USD 23.98

Audio CD

9781586217457

圖書標籤: 心理學思維 MalcolmGladwell thinking English 社會學商業 bestseller

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发表于2025-01-22

The Tipping Point epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

The Tipping Point pdf epub mobi txt 電子書下載 2025

圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 下載 mobi epub pdf txt 電子書

著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

圖書目錄

The Tipping Point pdf epub mobi txt 電子書下載

想要找書就要到小哈圖書下載中心

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立刻按 ctrl+D收藏本頁

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用戶評價

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better than freakonomics

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Not as good as Outliers or Blink

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listened as audiobook, not quite enlightening.

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原來跟soc這麼有關

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吳騫看這裏~

讀後感

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过去读过一次，觉得还好而已。有一些不错的点子，不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick，有更深层次的讨论和更详细的例子。 ============================================== 　　传播的媒介（人）：　　　　super connect...

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《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。我尝试着用这三个法则分析了一下“超女”的流行：个别人物法则：通过组织“超女”们的fans，使“超女”成为联系员。附着力因素法则（事物传递的信息）：用PK、女...

評分☆☆☆☆☆

1.流行三要素：传播行为、传播物本身、传播物发挥作用的环境。 2.个别人物法则(Law of the Few)：三种关键角色联系员、内行、销售员。联系员维系着大规模的弱联系，是小世界中的社交经纪，他们不会回避对于社交关系的义务，在维持简单、随意、广泛的社交中获得快乐；内行会主...

評分☆☆☆☆☆

翻译的太不怎么样了！简直惨不忍睹！　　　　钱清还是北大教翻译的，真实难以置信。是让学生翻的吧？　　　　比如第一页第六句，People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up. 　　　　Ma and Pa ...

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去年最流行的一个理论叫长尾理论，但是很多人研究了以后感觉很失望，本以为是一个能改变人生际遇的锦囊妙计，结果全是扯淡的。其实长尾理论不是放之四海皆准的玩意儿，它的针对性很明显，只对某些平台型的渠道有用，说白了，它就是牺牲大多数人的利益来成就一小部分渠道所有者...

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The Tipping Point pdf epub mobi txt 電子書下載 2025