The Tipping Point pdf epub mobi txt 電子書下載2025

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出版者:Little, Brown Adult

作者:[加拿大] 馬爾科姆·格拉德威爾

出品人:

頁數:1

译者:

出版時間:2005-01-01

價格:USD 23.98

裝幀:Audio CD

isbn號碼:9781586217457

叢書系列:

圖書標籤:

心理學
思維
MalcolmGladwell
thinking
English
社會學
商業
bestseller
社會學
流行文化
傳播學
行為科學
營銷
趨勢
影響力
病毒式傳播
Malcolm Gladwell
社會現象

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具體描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

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