The Tipping Point pdf epub mobi txt 电子书下载 2025

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Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

出版者:Little, Brown Adult

作者:[加拿大] 马尔科姆·格拉德威尔

出品人:

页数:1

译者:

出版时间:2005-01-01

价格:USD 23.98

装帧:Audio CD

isbn号码:9781586217457

丛书系列:

图书标签:

心理学
思维
MalcolmGladwell
thinking
English
社会学
商业
bestseller

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The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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理论论叙太多，看不到亮点。本书只能做为已发生的现象分析，没有从中学到，到底要做什么事才有可能会引爆流行。中文译本翻译错误还是有蛮多。个人觉得本书如果叫《群体效应》可能会更贴主题。

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过去读过一次，觉得还好而已。有一些不错的点子，不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick，有更深层次的讨论和更详细的例子。 ============================================== 　　传播的媒介（人）：　　　　super connect...

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《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。我尝试着用这三个法则分析了一下“超女”的流行：个别人物法则：通过组织“超女”们的fans，使“超女”成为联系员。附着力因素法则（事物传递的信息）：用PK、女...

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书的内容暂时不表！在这里通缉一下中信出版社！原著写于2000年出头。中信出版社在2002年就已翻译出版过此书！原名《引爆流行》。本是旧书出新颜，无可厚非！但换包装，换书名，不惜浪费国内出版行业最稀缺的ISBN资源换刊号，隐性的提高售价（原书18，现书30元），以上种种来博...