图书标签: 心理学 思维 MalcolmGladwell thinking English 社会学 商业 bestseller
发表于2025-05-10
The Tipping Point pdf epub mobi txt 电子书 下载 2025
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.
好不容易“读”完了!有点意思!
评分better than freakonomics
评分吴骞看这里~
评分the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了!
评分作者应该先向森林道歉,然后带着他的智慧和话匣子搬家去BBS。
试着将引爆点的理论套用在微博传播中,大致可以分为: 一、个别人物法则 1、联系员:那些人脉广、“粉丝”数量多的人; 2、内行:加V的名人,网络意见领袖,具有号召力的人 3、推销员:微博活跃用户,疯狂刷屏的人,愿意转发分享信息的人 二、附着力法则: 微博内容要有吸引力...
评分本以为像我这种很少读畅销书更少接触原著的人,碰上明显翻译错误的机会很少,但这个小概率事件还是让我碰上了。 《引爆点》第118页,作者引用了一个智力游戏做案例,下面是原文: “想一想下面这个智力游戏。假设有四张牌,上面写有A、D、3和6,游戏的规则是,如果牌的...
评分 评分1.流行三要素:传播行为、传播物本身、传播物发挥作用的环境。 2.个别人物法则(Law of the Few):三种关键角色联系员、内行、销售员。联系员维系着大规模的弱联系,是小世界中的社交经纪,他们不会回避对于社交关系的义务,在维持简单、随意、广泛的社交中获得快乐;内行会主...
评分一种流行病的爆发需要三个条件,人们传播传染物的行为、传染物本身和传染物发挥作用需要的环境。一个流行潮的爆发,也起因于类似的三个条件,作者称之为个别人物法则、附着力因素、环境威力法则,其中任何一个条件的变化都可能引爆一场流行。 个别人物法则指出,一些特殊的人,...
The Tipping Point pdf epub mobi txt 电子书 下载 2025