The Tipping Point pdf epub mobi txt 电子书下载 2025

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[加拿大] 马尔科姆·格拉德威尔

Little, Brown Adult

2005-01-01

USD 23.98

Audio CD

9781586217457

图书标签: 心理学思维 MalcolmGladwell thinking English 社会学商业 bestseller

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发表于2025-05-30

The Tipping Point epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

The Tipping Point pdf epub mobi txt 电子书下载 2025

图书描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 下载 mobi epub pdf txt 电子书

著者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

图书目录

The Tipping Point pdf epub mobi txt 电子书下载

想要找书就要到小哈图书下载中心

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立刻按 ctrl+D收藏本页

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用户评价

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Not as good as Outliers or Blink

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the strength of weak ties. mavens. social networks. communication styles. 写得实在太罗嗦了！

评分☆☆☆☆☆

作者应该先向森林道歉，然后带着他的智慧和话匣子搬家去BBS。

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better than freakonomics

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Not as good as Outliers or Blink

读后感

评分☆☆☆☆☆

春节期间，花了点时间读了这本书。中信出版社出版的，可能是翻译上的问题吧，觉得有些地方不是很通顺，但是不影响对主题的理解。老外就是有科学的研究精神，很常见的流行事件，能用科学的思维方式去加以概括，并指引人去解释生活中的流行事件，进而去引发、创造流行事件。 ...

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过去读过一次，觉得还好而已。有一些不错的点子，不过毕竟这么老的书了。。。。看完后推荐Dan and Chip heath的switch和Made to stick，有更深层次的讨论和更详细的例子。 ============================================== 　　传播的媒介（人）：　　　　super connect...

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最近韩国的都教授和长腿哥让国内的女粉丝尖叫不已，也让国内的汉子们相当的不服气！咱腿也不短脸也不黑，为啥让俩韩国棒子在咱地盘肆虐捕获无数妹子呢？今天我们就来讨论一下流行的现象，是什么导致事物流行？其实流行的概念大到时尚、文化传媒和商业界，小到圈子里...

评分☆☆☆☆☆

《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。我尝试着用这三个法则分析了一下“超女”的流行：个别人物法则：通过组织“超女”们的fans，使“超女”成为联系员。附着力因素法则（事物传递的信息）：用PK、女...

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原分几次发表在我的blog上，现在整理了一下供大家参考。不过这里没有了链接，如果不舒服的话，请移步这里：http://www.xinghan.net/index.php/post/7 ps：又从网站推广的角度对引爆流行的理论进行一些案例性分析，就不写在这里了，有兴趣的同学请看这里：http://www.xingha...

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The Tipping Point pdf epub mobi txt 电子书下载 2025