The Tipping Point pdf epub mobi txt 电子书下载 2025

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出版者:Little, Brown Adult

作者:[加拿大] 马尔科姆·格拉德威尔

出品人:

页数:1

译者:

出版时间:2005-01-01

价格:USD 23.98

装帧:Audio CD

isbn号码:9781586217457

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图书标签:

心理学
思维
MalcolmGladwell
thinking
English
社会学
商业
bestseller
社会学
流行文化
传播学
行为科学
营销
趋势
影响力
病毒式传播
Malcolm Gladwell
社会现象

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具体描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

作者简介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.