"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
每个企业背后都有一个人。创始人决定企业的气质。 老板是什么样的人,公司就会呈现什么样的情况,从某种角度上来说,也决定了公司未来的发展可能。所以,即使羡慕某一个成功的企业家,也不要粗浅的去模仿他的行为,那是因为他是那样的人,而我们不是。那样的人,就会成就那样...
評分嗯,很有意思的题目嘛,啊哈哈 Some points to note: 1. Branson seems to have a born strong business sense. His mother's entrepreneurship may partly contribute to this. His way of developing the company is interesting. When he set up a first record shop, he...
評分 評分读完这本书之后才发现,原来一个人的生活可以这么多彩,一个人的人生可以这么“有趣”。向伟大的人致敬,向未来的自己点赞!“世界可以变得更好,我们有责任用经验、金融资源来解决一些社会问题。这可能要等上10年至20年才有变化,但这也让后人知道我们曾经努力过。” 每一个坎...
評分看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...
這個應該是我今年看過的最好的書之一瞭吧!Richard Branson和Jim Rogers是我最欣賞的兩個人,把生命玩得那麼瀟灑,那麼自如,那麼振奮身心,是另一種境界。
评分Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
评分很好的活著的人的傳記。從小講他娘親的時候,就定瞭作者熱愛冒險、挑戰和“人生隻過一次”的人生基調。中間部分有點碎,主要是virgin的發展和他個人生活的發展,和BA的官司是結尾高潮,也適閤中國商人,看看如果和有政府背景的人交惡,該如何繼續並翻身(有可能麼)... | 聽的時候,有聲書偶爾有間斷,巨大的噪音艸艸艸 | BA被描的好黑,不知道是否是一傢之言
评分Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
评分讀瞭一半,細節太豐富,有點絮叨瞭
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