"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
From the Hardcover edition.
看里查德布兰森自传的时候,脑海中有偶尔浮现乔布斯的形象,同样都出生于20世纪50年代、辍学、钟爱嬉皮士、亿万富翁。但相较于懂技术、专注于科技领域的乔布斯,里查德布兰森在商业上所获得的成就,更加来源于其“敏锐的商业直觉”、“疯狂的冒险精神”,我觉得这是“纯粹”的...
評分读一本书都有一个角度,读这本书的角度是从布兰森如何起家,并在一个又一个行业如何创造奇迹(唱片、航空、铁路等),组成强大的维珍集团的。 我们从如下几个问题进行入手: 布兰森是如何开始创建《学子》杂志的? 从《学子》杂志是怎么转到邮购唱片生意的? 从邮购唱片又是如...
評分没有读过这本richard branson的losing my virginity, 你就无法想像生活的可能性能有多大. 它给了你一个信心,给了你一个愿景, 给了你一个更广阔的视角来看待生活和世界. ceo,冒险家,嬉皮士,阅读障碍症,足球队长,战斗机驾驶员,做秀, 慈善家,岛主,风流男子......
評分Richard Brosson 一生都在刀刃上行走。左边是火海,右边是万丈深渊,而他始终关注着前方,并深信自己能到达终点。这样的人生太不可思议,也难以复制,除非你是一个不在刀刃上就无法找到快乐的人。 他非法进口音像制品,以扩大公司的实力。 他在一位女士的老公眼皮下勾引她上...
評分Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
评分嘿嘿這個題目會不會讓有些人産生歧義呢?此Virgin非彼Virgin,是大名鼎鼎的維珍公司啦~這個老闆的business sense真是好,growth comes with pressure and pressure make you thrive.
评分Richard is awesome!!!!Fucking awesome! He is lucky to meet so many big people, he is so brave to pursue his dream n never say never!
评分讀瞭一半,細節太豐富,有點絮叨瞭
评分嘿嘿這個題目會不會讓有些人産生歧義呢?此Virgin非彼Virgin,是大名鼎鼎的維珍公司啦~這個老闆的business sense真是好,growth comes with pressure and pressure make you thrive.
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