Making It Personal pdf epub mobi txt 电子书下载 2024

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Bruce Kasanoff

Basic Books

2002-11-05

240

USD 16.50

Paperback

9780738207797

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发表于2024-12-26

Making It Personal epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Making It Personal pdf epub mobi txt 电子书下载 2024

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How businesses can harness the incredible power of personalization without crossing over the line.

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Making It Personal 下载 mobi epub pdf txt 电子书