Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 電子書 下載 2024


Strategic Market Management (Strategic Market Managment)

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David A. Aaker
Wiley
2004-03-26
0
USD 64.95
Paperback
9780471484264

圖書標籤: 商業  ★賺錢  ★碩士  communication  brand   


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发表于2024-12-24

Strategic Market Management (Strategic Market Managment) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Strategic Market Management (Strategic Market Managment) epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 電子書 下載 2024



圖書描述

Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority-Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions , more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

Strategic Market Management (Strategic Market Managment) 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

比較經典的market strategy的教科書

評分

比較經典的market strategy的教科書

評分

比較經典的market strategy的教科書

評分

business bullsh*t

評分

business bullsh*t

讀後感

評分

I am not a marketing person. Taking the class for fun. It may look too basic for marketing professionals. The class gives me a general understanding that the key importance of marketing strategy is positioning. How are products and services positioned agai...

評分

I am not a marketing person. Taking the class for fun. It may look too basic for marketing professionals. The class gives me a general understanding that the key importance of marketing strategy is positioning. How are products and services positioned agai...

評分

I am not a marketing person. Taking the class for fun. It may look too basic for marketing professionals. The class gives me a general understanding that the key importance of marketing strategy is positioning. How are products and services positioned agai...

評分

I am not a marketing person. Taking the class for fun. It may look too basic for marketing professionals. The class gives me a general understanding that the key importance of marketing strategy is positioning. How are products and services positioned agai...

評分

I am not a marketing person. Taking the class for fun. It may look too basic for marketing professionals. The class gives me a general understanding that the key importance of marketing strategy is positioning. How are products and services positioned agai...

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Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 電子書 下載 2024


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