The Expressive Organization pdf epub mobi txt 电子书下载 2024

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Schultz, Majken (EDT)/ Hatch, Mary Jo (EDT)/ Larsen, Mogens Holten (EDT)/ Holten Larsen, Mogens (EDT

Oxford University Press, USA

2000-11-02

320

USD 50.00

Paperback

9780198297796

图书标签: 設計 brand

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发表于2024-11-22

The Expressive Organization epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Expressive Organization pdf epub mobi txt 电子书下载 2024

图书描述

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

The Expressive Organization 下载 mobi epub pdf txt 电子书