具体描述
This is a book of refreshingly real branding tips for real companies—no think-tank jargon, no complex theories—just targeted and proven techniques for developing lasting and positive brand recognition
A true “how-to” book written with in-the-trenches business and marketing people in mind.
Today’s business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as “brand ambassadors”.
作者简介
Ms. Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.
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