Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2025

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Paul Arden

Portfolio

2006-4-1

142

GBP 11.65

Paperback

9781591841210

图书标签: 創意励志英文原版心理学心理广告设计创意

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发表于2025-02-05

Whatever You Think, Think the Opposite epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2025

Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2025

图书描述

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　　　　　　　　　　　 width:(cm)10.9

Whatever You Think, Think the Opposite 下载 mobi epub pdf txt 电子书

著者简介

[英]保罗·亚顿

英国创意鬼才；前上奇广告执行创意总监；上奇广告“创意母校”创办人；《独立报》专栏作家；克里奥国际广告奖、欧洲EPICA创意奖、戛纳国际创意奖得主；英国航空、丝卡香烟、英国航空制作经典广告；著有百万级畅销书《关键不是你现在有多棒，而是你想成为多棒的人》《无论你在想什么，反过来想想》等经典创意作品。

译者陈垦

出版人，策划人，先后创办上海世代文化、浦睿文化。

图书目录

Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载

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用户评价

评分☆☆☆☆☆

创新，创意，永不枯竭的话题

评分☆☆☆☆☆

非常轻松，简短，一个小时内可以看完了。

评分☆☆☆☆☆

刚翻时以为就一个个普通的故事和道理组合而成，没想到一个个都是现今社会下成功所需思维模式的组成部分，只是从知道到领悟还有段距离需要自己走而已。

评分☆☆☆☆☆

很漂亮的一本书，但仅此而已。

读后感

评分☆☆☆☆☆

上世纪90年代末我刚毕业的时候，神州大地的广告产业正兴旺蓬勃地发展，来自王志刚、叶茂中甚至更早的点子大王们的强悍出手让我们感受到了来自营销的巨大力量，奥美他们4A公司们在行业里更是上界一般的存在。那时候我曾经想过当一个广告公司文案，也曾挑灯夜读《一个广告人的自...

评分☆☆☆☆☆

合上《颠倒思维》这本书，我想到两个关键词——冒险和自我。自我，意味着不但要发现自己的个性，并在生活中体现它、保持它，还要要敢于提出自己的观点，以及付诸于实践。简单而言，做自己，肯定自己，按照你的想法生活你的生活。这本书告诉我们：观点本无所谓对与错，这完全...

评分☆☆☆☆☆

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...

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Whatever You Think, Think the Opposite pdf epub mobi txt 电子书下载 2025