You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.</p>

You can get off the merry-go-round.</p>

It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.</p>

Isn't it high time you started designing with web standards? </p>

Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.</p>Jeffrey teaches you to:<UL><LI>Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)</LI><LI>Deliver superb design and sophisticated functionality without worrying about browser incompatibilities</LI><LI>Set up your site to work as well five years from now as it does today</LI><LI>Redesign in hours instead of days or weeks</LI><LI>Welcome new visitors and make your content more visible to search engines</LI><LI>Stay on the right side of accessibility laws and guidelines</LI><LI>Support wireless and PDA users without the hassle and expense of multiple versions</LI><LI>Improve user experience with faster load times and fewer compatibility headaches</LI><LI>Separate presentation from structure and behavior, facilitating advanced publishing workflows</LI></UL></P>

Jeffrey Zeldman是世界上最知名的网站设计师之一。他的个人站点（www.zeldman.com）受到1600万访问者的欢迎，每天都有来自Web设计和开发行业的数千人访问。

他是A List Apart（www.alistapart.com）的出版者和创作主管，在线杂志《献给网站创建者》和Happy Cog（www.happycog.com）的创始人，还是一个设计师和咨询顾问，其客户包括Clear娱乐频道、华纳兄弟娱乐公司、Fox Searchlight公司（www.foxsearchlight.com），以及纽约公共图书馆。1998年，他创建了Web标准组织（www.webstandards.org）。这是一个网页设计师和开发人员的联盟，用来帮助终止Microsoft与Netscape之间的浏览器之争，并且劝说他们在新版本测览器中支持相同的技术。

Jeffrey是“ Talking Your Talent to the Web”（New Riders：2001）一书的作者，同时也在A List Apart、Adobe、Creativity、Digital Web、Macworld、PDN－Pix和其他站点上发表过许多文章。他曾经担任过Communication Arts Interactive Festival、纽约艺术指导俱乐部、5K、Addy Awards及Radio Mercury Awards的审查委员，并且是一个咨询联盟会议创建者和i3Forum的董事会成员。

他曾在美国图形艺术学会（AIGA）、哥伦比亚大学图书馆、洛杉矶国家实验室、纽约公共图书馆团体和纽约州信息资源管理部门论坛，包括Builder，CMP，Seybold，SXSW Interactive，Web Design World和Webvisions等会议演讲，但是他真正想做的事情是自己亲自动手去做网站。