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Book Description
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
Book Dimension :
length: (cm)17.5 width:(cm)10.6
具體描述
讀後感
learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
評分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
評分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
評分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
評分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
用戶評價
文風乾練務實，分享瞭管理經驗（哪怕半個世紀以前，堪稱現今好管理的範例），通過切身豐富麯摺的職場經曆錶達齣對行業、公司、社會的商業邏輯思考，內容非常豐富甚至包括與政府、工會、銀行談判的執行思路。 難能可貴的是，作者不斷追求挑戰，始終如一的高效工作、享受生活並不斷升級自我，他對方嚮的把握是我非常欽佩的。 在最後對産業政策的建議方麵不能全部認同，但商業邏輯還是那麼有說服力！ 人生又多瞭一個偶像????
评分與Trump如齣一轍的經濟觀念，而且早瞭30年
评分文風乾練務實，分享瞭管理經驗（哪怕半個世紀以前，堪稱現今好管理的範例），通過切身豐富麯摺的職場經曆錶達齣對行業、公司、社會的商業邏輯思考，內容非常豐富甚至包括與政府、工會、銀行談判的執行思路。 難能可貴的是，作者不斷追求挑戰，始終如一的高效工作、享受生活並不斷升級自我，他對方嚮的把握是我非常欽佩的。 在最後對産業政策的建議方麵不能全部認同，但商業邏輯還是那麼有說服力！ 人生又多瞭一個偶像????
评分1. 刷新對老福特的認知 2. 汽車的營銷 3. 結閤保羅沃剋的書，就知道那3年有多慘瞭。
评分1. 刷新對老福特的認知 2. 汽車的營銷 3. 結閤保羅沃剋的書，就知道那3年有多慘瞭。
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