圖書標籤: 創意 廣告 荷蘭 阿姆斯特丹 KesselsKramer dsgn Graphic_design Book_design
发表于2024-11-10
2kilo of KesselsKramer pdf epub mobi txt 電子書 下載 2024
A unique book planned and designed entirely by the author—a brick-like volume weighing exactly 2 kilograms—encapsulates the company’s philosophy and distinctive flavor, as well as offers a physical pun on the name of the firm. It includes the works of the last ten years created by the agency, ranging from a collection of T-shirts, magazines, books, music videos, and advertising campaigns, to a documentary film about the world’s two lowest-ranking national soccer teams created just before World Cup 2002. A selection of the concepts and campaigns produced for such global clients as Diesel, Nike, and Heineken are included along with their self-published magazines, business card designs, and more. It is a superb way to see how this small agency from Amsterdam became a heavyweight in the world of advertising. The unprecedented concept and design was awarded the silver prize at the Leipzig International Best-Designed Book Exhibition, 2007. Go to the gym, then try and lift 2 kilo of KesselsKramer!
沉阿
評分Galerie Anatome
評分這是荷蘭的廣告公司KesselsKramer的作品集,日英雙語,為日本的齣版社引進的書籍。全書以作品集為主,涵蓋瞭KesselsKramer公司從1996年成立以來針對各種品牌、事件所做的市場、戰略和傳播方案,涉及品牌包括:Diesel、Channel 5 UK、喜力啤酒、絕對伏特加等知名品牌。本書的裝訂方式為鎖綫膠裝,雖然尺寸偏長,但仍不影響完全展開。封麵卡紙棕黑雙色印刷,覆啞膜,十分樸實。本書的亮點正如書名“2韆剋”所體現的,正是大約2韆剋的重量。內頁的頁碼編排按照重量計算,並且在最後的統計頁麵計算齣各服務品牌的“重量”(比例)。翻閱作品頁的時候,頁碼“重量”逐漸減少,提示著讀者還有多少“重量”的作品在後麵等著翻閱。
評分Galerie Anatome
評分Galerie Anatome
評分
評分
評分
評分
2kilo of KesselsKramer pdf epub mobi txt 電子書 下載 2024