图书标签: 创意 广告 荷兰 阿姆斯特丹 KesselsKramer dsgn Graphic_design Book_design
发表于2024-11-08
2kilo of KesselsKramer pdf epub mobi txt 电子书 下载 2024
A unique book planned and designed entirely by the author—a brick-like volume weighing exactly 2 kilograms—encapsulates the company’s philosophy and distinctive flavor, as well as offers a physical pun on the name of the firm. It includes the works of the last ten years created by the agency, ranging from a collection of T-shirts, magazines, books, music videos, and advertising campaigns, to a documentary film about the world’s two lowest-ranking national soccer teams created just before World Cup 2002. A selection of the concepts and campaigns produced for such global clients as Diesel, Nike, and Heineken are included along with their self-published magazines, business card designs, and more. It is a superb way to see how this small agency from Amsterdam became a heavyweight in the world of advertising. The unprecedented concept and design was awarded the silver prize at the Leipzig International Best-Designed Book Exhibition, 2007. Go to the gym, then try and lift 2 kilo of KesselsKramer!
Galerie Anatome
评分这是荷兰的广告公司KesselsKramer的作品集,日英双语,为日本的出版社引进的书籍。全书以作品集为主,涵盖了KesselsKramer公司从1996年成立以来针对各种品牌、事件所做的市场、战略和传播方案,涉及品牌包括:Diesel、Channel 5 UK、喜力啤酒、绝对伏特加等知名品牌。本书的装订方式为锁线胶装,虽然尺寸偏长,但仍不影响完全展开。封面卡纸棕黑双色印刷,覆哑膜,十分朴实。本书的亮点正如书名“2千克”所体现的,正是大约2千克的重量。内页的页码编排按照重量计算,并且在最后的统计页面计算出各服务品牌的“重量”(比例)。翻阅作品页的时候,页码“重量”逐渐减少,提示着读者还有多少“重量”的作品在后面等着翻阅。
评分几年前在香港“书得起”购得,近日重新翻翻,好像diesel已经易手,不在这家公司了。
评分几年前在香港“书得起”购得,近日重新翻翻,好像diesel已经易手,不在这家公司了。
评分这是荷兰的广告公司KesselsKramer的作品集,日英双语,为日本的出版社引进的书籍。全书以作品集为主,涵盖了KesselsKramer公司从1996年成立以来针对各种品牌、事件所做的市场、战略和传播方案,涉及品牌包括:Diesel、Channel 5 UK、喜力啤酒、绝对伏特加等知名品牌。本书的装订方式为锁线胶装,虽然尺寸偏长,但仍不影响完全展开。封面卡纸棕黑双色印刷,覆哑膜,十分朴实。本书的亮点正如书名“2千克”所体现的,正是大约2千克的重量。内页的页码编排按照重量计算,并且在最后的统计页面计算出各服务品牌的“重量”(比例)。翻阅作品页的时候,页码“重量”逐渐减少,提示着读者还有多少“重量”的作品在后面等着翻阅。
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2kilo of KesselsKramer pdf epub mobi txt 电子书 下载 2024