Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) pdf epub mobi txt 电子书下载 2024

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William G. Zikmund

South-Western College Pub

2002-08-08

USD 103.95

Paperback

9780324182576

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发表于2024-12-27

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) pdf epub mobi txt 电子书下载 2024

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In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) 下载 mobi epub pdf txt 电子书