The Search

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约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。

出版者:Portfolio Hardcover
作者:John Battelle
出品人:
页数:350
译者:
出版时间:08 September, 2005
价格:USD 25.95
装帧:Hardcover
isbn号码:9781591840886
丛书系列:
图书标签:
  • Google 
  • 搜索引擎 
  • 商业 
  • Search 
  • IT 
  • Business 
  • web2.0 
  • searchengine 
  •  
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What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

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豆瓣上已经有很多the search的书评,只是做一些补充,算作读书笔记。 这本书打动我的主要有三个方面。 一是对google搜索思想的准确把握。 二是具体描写了google是怎么走过来的,以及它的并行创业者。 三是对前google时代搜索发展史的激情叙述。 一、对google搜索思想的准确把...  

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成功总是与太多的偶然结合在一起。 如果Stanford在Google占用了如此多带宽甚至使其网络瘫痪的情况下没有那么宽容,也许Google就只是用来使Page和Brin毕业的实验;如果Page和Brin奔走于硅谷一家又一家的演示Google的时候,有人出钱买下来,也许两个天才就没有办法像现在这样的能...  

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书非借不能读也,终于在同学的催促下把《the search》看完了。在同学中我算是一个google fans了,不过比起真正的google fans差远了。 以前对google的一些技术和算法也有了解,这本书有了更全面的介绍,又是一个美国创业童话,stanford,博士毕业设计的成果,车库创...  

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來自「史丹筆記」 http://9.douban.com/subject/9111898/ 看過一本名為《搜》的書,講述Google等搜尋器的黃金十年發展史,談現在與未來的搜尋器怎樣為人類帶來巨大轉變,此書亦改變了我的一生。 現今人們的工作與生活已離不開電腦,電腦不可能沒互聯網,使用互聯網便需要搜...  

用户评价

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Very inspiring

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搜索的技巧在于对搜索引擎的理解

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运气

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中文版的 。

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中文版的 。

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