The Search pdf epub mobi txt 电子书 下载 2024


The Search

简体网页||繁体网页
John Battelle
Portfolio Hardcover
08 September, 2005
350
USD 25.95
Hardcover
9781591840886

图书标签: Google  搜索引擎  商业  Search  IT  Business  web2.0  searchengine   


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发表于2024-12-25

The Search epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Search epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Search pdf epub mobi txt 电子书 下载 2024



图书描述

What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.

Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.

Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.

For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.

The Search 下载 mobi epub pdf txt 电子书

著者简介

约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。


图书目录


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用户评价

评分

运气

评分

We need a new search engine that beats Baidu...Google and Baidu are probably at the end of their lives soon

评分

We need a new search engine that beats Baidu...Google and Baidu are probably at the end of their lives soon

评分

运气

评分

搜索的技巧在于对搜索引擎的理解

读后感

评分

评分

不错的一本关于搜索的书,大家看看这里和这里就知道了。翻译的不错,几乎是口气读一下了,感觉有点像小说,扣人心弦。本书以Google为依托,介绍了Google成长的整个历程以及对未来的展望。其中有褒有贬。不过,此书更重要的是在说搜索,而不单是Google。 Google的成功。机...  

评分

不错的一本关于搜索的书,大家看看这里和这里就知道了。翻译的不错,几乎是口气读一下了,感觉有点像小说,扣人心弦。本书以Google为依托,介绍了Google成长的整个历程以及对未来的展望。其中有褒有贬。不过,此书更重要的是在说搜索,而不单是Google。 Google的成功。机...  

评分

这不是一本google成名之后的自传,虽然书的封面的设计一样采用了那种幼儿园般的色彩组合,但是这本书主要还是讲述了互联网搜索作为一种技术,它的历史、最近几年的飞速发展、带来的新商业机会和未来的展望。作者通过描述几个搜索行业关键人物所创造的技术和商业模式,以及他们...  

评分

如果爱迪生要在草丛里找一根针,他也许会很勤奋的翻开整个草丛,一一验证。 但google的创始人也许会说,用点点智慧就会得到这根针 在互联网告诉发展的现在,草丛里的杂草很针每天以惊人的速度产生 你要什么要的草和获得什么样的针? 大家一起找,然后细分大家的搜索结果? 你也...  

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