约翰·巴特利(John Battelle)是《连线》杂志的编辑及创始人之一,他还创办了《工业标准》杂志和TheStandard.com网站。他目前是Web 2.0 Conference 的项目主席,Business 2.0 的专栏作家,以及Federated传媒出版有限公司的创办者,主席、出版商。他现在和他的妻子和三个孩子一起,居住于加里福尼亚州的坎特菲尔德。可以通过www.battellemedia.com访问约翰·巴特利的Searchblog。
What does the world want? According to John Battelle, a company that answers that question -- in all its shades of meaning -- can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions." Somewhere in Google's archives, for instance, you can find the agonized research of a gay man with AIDS, the silent plotting of a would-be bombmaker, and the anxiety of a woman checking out her blind date. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who cofounded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology -- something as transformational as the Macintosh was in the mid- 1980s. And he has finally found it in search.
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again.
Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared "don't be evil" as its corporate motto.
For anyone who wants to understand how Google really succeeded -- and the implications of a world in which every click can be preserved forever -- THE SEARCH is an eye-opening and indispensable read.
这不是一本google成名之后的自传,虽然书的封面的设计一样采用了那种幼儿园般的色彩组合,但是这本书主要还是讲述了互联网搜索作为一种技术,它的历史、最近几年的飞速发展、带来的新商业机会和未来的展望。作者通过描述几个搜索行业关键人物所创造的技术和商业模式,以及他们...
评分 评分豆瓣上已经有很多the search的书评,只是做一些补充,算作读书笔记。 这本书打动我的主要有三个方面。 一是对google搜索思想的准确把握。 二是具体描写了google是怎么走过来的,以及它的并行创业者。 三是对前google时代搜索发展史的激情叙述。 一、对google搜索思想的准确把...
评分成功总是与太多的偶然结合在一起。 如果Stanford在Google占用了如此多带宽甚至使其网络瘫痪的情况下没有那么宽容,也许Google就只是用来使Page和Brin毕业的实验;如果Page和Brin奔走于硅谷一家又一家的演示Google的时候,有人出钱买下来,也许两个天才就没有办法像现在这样的能...
评分在《低智商社会》一书中,大前研一这样描述Google:“需要调查研究的事情只要在Google上一搜索就有答案了,这样会导致思考能力下降。” 显然,大前研一对于搜索引擎的了解程度并不高,我乐意推荐给大前研一教授一本关于Google搜索引擎的精彩教科书:《搜》。 《搜》(The Sea...
看了中文版的,烂书!不值得一读!
评分2011. May
评分看了中文版的,烂书!不值得一读!
评分Very inspiring
评分2011. May
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