Publisher Comments :
The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Sales Management
The hardcover edition of McGraw-Hill's Sales Management is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportable and affordable.
Look to this all-in-one sales manager's guide for comprehensive facts and analysis on:
1.Strategy and objectives
2.Hiring
3.Training
4.Compensation
5.Organization
6.Deployment
7.Forecasts
8.Sales plans
9.Nonmonetary motivators
10.Sales force automation
11.Performance evaluations
As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team of top sales professionals--and mold that team into a motivated and cohesive sales unit--in Sales Management.
Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:
1.Finance and Accounting for Nonfinancial Managers
2.Mergers & Acquisitions
3.Corporate Strategy
Synopsis:
THE MCGRAW-HILL EXECUTIVE MBA SERIES
"Executive education is suddenly every CEO's favorite strategic weapon."
--BusinessWeek
Now repackaged in easily transportable paperback editions, these informative titles--written by frontline executive education professors and modeled after the programs of the nation's top business schools--will find new popularity with today's on-the-go, every-second-counts executive.
Book Dimension
Height (mm) 226 Width (mm) 152
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