Smart Marketing pdf epub mobi txt 电子书下载 2024

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Mariotti, John L.

John Wiley & Sons Inc

2007-3

320

193.00 元

Pap

9781841125855

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发表于2024-12-25

Smart Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Smart Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them.

If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:

* You must have a plan * Get close to your customers * Do your homework * Remember relationships * Use the speed and reach of technology

Smart Marketing 下载 mobi epub pdf txt 电子书