Many firms have used outsourcing and offshoring to shave costs and reduce operating expenses. But as opportunities for innovation and growth migrate to the peripheries of companies, industries, and the global economy, efficiency will no longer be enough to sustain competitive advantage. In Your Next Business Strategy, renowned business thinkers John Hagel and John Seely Brown argue that the only sustainable advantage in the future will come from an institutional capacity to work closely with other highly specialized firms to get better faster.Enabled by the emergence of global process networks, firms will undergo a three-stage transformation: deepening specialization within firms; mobilizing best-in-class capabilities across enterprises; and, ultimately, accelerating learning across broad networks of enterprises. Hagel and Seely Brown discuss the strategic levers that will accelerate this migration, and they outline a new approach to strategy development that will help companies capture this shifting source of strategic advantage. Calling for a forceful reinvention of business strategy and the very nature of the firm itself, this bold and forward-looking book reveals what every company must do today to become tomorrows market leader.

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領跑未來(打造企業可持續的競爭優勢)

約翰·黑格爾第三（John Hagel III）是一位管理谘詢顧問、公眾演說傢和作傢，目前居住在矽榖。作為一名谘詢顧問，他與高層經理們共同工作，幫助他們製定商業戰略、改善公司業績。他曾在高科技企業中擔任高層管理職務，也曾為麥肯锡公司工作16年，其間擔任該公司戰略谘詢業務負責人，並創立和領導過該公司的電子商務谘詢業務。

作為一名作傢，黑格爾有數部著作，其中包括最新問世的《衝齣盒子：運用網絡服務實現企業贏利與增長的戰略》（Out of the Box：Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services）以及商業暢銷書《網絡商機：在虛擬社群間擴大市場》（Net Gain ExPanding Markets Through Virtual Communities）（與阿瑟·阿姆斯特朗（Arthur Armstrong）閤著）、《網絡價值：客戶製定規則之際的市場塑造》（Net Worth：Shaping Markets when Customers Make the Rules）（與馬剋·辛格（Marc Singer）閤著）。