Many firms have used outsourcing and offshoring to shave costs and reduce operating expenses. But as opportunities for innovation and growth migrate to the peripheries of companies, industries, and the global economy, efficiency will no longer be enough to sustain competitive advantage. In Your Next Business Strategy, renowned business thinkers John Hagel and John Seely Brown argue that the only sustainable advantage in the future will come from an institutional capacity to work closely with other highly specialized firms to get better faster.Enabled by the emergence of global process networks, firms will undergo a three-stage transformation: deepening specialization within firms; mobilizing best-in-class capabilities across enterprises; and, ultimately, accelerating learning across broad networks of enterprises. Hagel and Seely Brown discuss the strategic levers that will accelerate this migration, and they outline a new approach to strategy development that will help companies capture this shifting source of strategic advantage. Calling for a forceful reinvention of business strategy and the very nature of the firm itself, this bold and forward-looking book reveals what every company must do today to become tomorrows market leader.

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约翰·黑格尔第三（John Hagel III）是一位管理咨询顾问、公众演说家和作家，目前居住在硅谷。作为一名咨询顾问，他与高层经理们共同工作，帮助他们制定商业战略、改善公司业绩。他曾在高科技企业中担任高层管理职务，也曾为麦肯锡公司工作16年，其间担任该公司战略咨询业务负责人，并创立和领导过该公司的电子商务咨询业务。

作为一名作家，黑格尔有数部著作，其中包括最新问世的《冲出盒子：运用网络服务实现企业赢利与增长的战略》（Out of the Box：Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services）以及商业畅销书《网络商机：在虚拟社群间扩大市场》（Net Gain ExPanding Markets Through Virtual Communities）（与阿瑟·阿姆斯特朗（Arthur Armstrong）合著）、《网络价值：客户制定规则之际的市场塑造》（Net Worth：Shaping Markets when Customers Make the Rules）（与马克·辛格（Marc Singer）合著）。