Enter Innovation's Most Fertile Breeding Ground Why is it that so many world-changing insights come from people with little or no related experience? Charles Darwin, after all, was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson argues that breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory. In this space-which Johansson calls "the Intersection"-established ideas clash and combine with insights from other fields, disciplines, and cultures, resulting in an explosion of totally new ideas. The Medici Effect -referring to a remarkable burst of creativity in Florence during the Renaissance -shows us how to get to the Intersection and how we can turn the ideas we discover there into pathbreaking innovations. From the insight that created the first Cherokee written language to the ideas that enabled scientists to read the mind of a monkey- The Medici Effect is filled with vivid stories of intersections across domains as diverse as business, science, art, and politics. Johansson reveals the core principles-including breaking down associative barriers, routinely combining unlike concepts, and executing past your failures-that can enable individuals, teams, and entire organizations to create their own "Medici effects" in any arena of work and life.

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美第奇效应:创新灵感与交叉思维

弗朗斯·约翰松是美国布朗大学环境保护科学学士、哈佛商学院MBA。现从事咨询工作，尤其专注于介绍各种类型的交叉思维概念。此前他还是企业软件开发公司Inka．net的创始人兼CEO。他研究的范围极其广泛，包含了工商管理、垂钓运动、冒险游戏等领域。该书首次出版以后，作者2005年进行了“美第奇效应”巡回演讲，其足迹遍及《财富》500强中各类公司，包括耐克、通用汽车、摩托罗拉、IBM、摩根大通、柯达等。